Head of eCommerce

ENTITY / SUBSIDIARY

Clarins UK

DEPARTMENT

Digital

POSITION

Head of Ecommerce

DATE

June 2024

MISSION, PROMISE & AMBITIONS of CLARINS

Our mission: Making life more beautiful, passing on a more beautiful planet.

Our promise: Caring for people, caring for the planet.

Our Clarins Unlimited ambitions: Become the global skincare and natural make-up authority, the best in class in consumer intimacy and responsible beauty.

Thanks to your role and your engagement, you will contribute to our global strategy and performance, in line with our Clarins We Care roadmap and our Diversity, Equity and Inclusion approach.

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MAIN MISSION & CHALLENGES of the

DEPARTMENT / TEAM / POSITION

This main mission must be carried out in a spirit of social and environmental performance, with respect for people and all diversities.

1. Responsible for supporting the Digital, CRM and E- Commerce Director and wider Team with a variety of PA and administrative duties, as well as coordinating internal events.

Hierarchical report of the position: Digital, Ecommerce & CRM Director

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MANAGEMENT

• Direct team size and positions: 3 direct reports (Ecom Trade Manager, Ecom Content Manager,

Online Acquisition Manager)

• Total team size: 7

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ROLE AND AREA OF RESPONSIBILITIES

The missions and objectives defined annually must be carried out in line with our values and our double promise of “making life more beautiful, passing on a more beautiful planet”.

1. Manage the Clarins website and its P&L

• Develop and execute a successful ecommerce strategy to drive online sales growth
• Manage the e-commerce budget including forecasting and financial reporting.
• Improving sales & conversion through launching additional online sales & conversion drivers
• Proactively trading the website by merchandising product to drives sales and by proposing and implementing new and reactive activity when required to drive KPIs.
• Overseeing the development optimization of the website to ensure a seamless user experience
• Collaborate with marketing and external agencies to enhance digital marketing efforts and website functionality
• Monitor the sites performance intensely and amend plans accordingly
• Work with supply chain team to forecast and manage ecommerce inventory, as to ensure sales are maximised and content delivered effectively.
• Ensure smooth functioning of digital and e-commerce activities, in alignment with the CRM and digital media strategy, to ensure a true 360 experience for our consumers
• Select and rollout new onsite functionalities to offer engaging experiences and drive business further. Monitor websites’ generosity levels to ensure sustained profitability (loyalty, discounts, GWP)

• Oversee the content plan taking into account the role of SEO, content optimisation, audience profiling, social media channel insights, Google Analytics, Google

1. Manage the Online Acquisition

• Implement short, medium and long term SEO strategy to drive traffic to our DTC website
• Optimise acquisition channels (PPC, SEO, affiliates) to drive and increase sales and customer acquisition
• Analysis of spend to ensure the dept is as efficient and effective as possible with customer acquisition costs.
• Utilise advanced analytics to drive decisions, and spearhead growth hacking initiatives to rapidly scale our online presence and sales.