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Head of Performance Marketing

Job ref: 32665

Category

Region


Contract Type

Full Time

Salary

£100000

The Company

We are partnered with a global powerhouse in the beauty and fashion industry, this family-owned company is renowned for crafting luxury fragrances, cosmetics and fashion. Rooted in innovation and creativity, it collaborates with some of the most iconic names in fashion to produce premium products that blend tradition with modernity. With a strong focus on sustainability and long-term vision, the company has expanded its presence worldwide, distributing its products in over 150 countries. Its portfolio includes high-end fragrances, cosmetics and fashion lines, each defined by artistry, elegance, and a commitment to quality.

The Role

As the Head of Performance Marketing and Growth, you will be responsible for developing and executing innovative strategies across a variety of digital channels to drive growth and boost brand awareness. This role involves both strategic planning and hands-on implementation, collaborating closely with cross-functional teams to meet business goals. A deep understanding of digital channels, media, emerging platforms, and affiliates will be crucial to your success.

Key responsibilities include creating and executing performance marketing strategies aligned with brand objectives, managing paid media and affiliates to drive site traffic and revenue and overseeing brand awareness campaigns across diverse markets. You will work with creative teams and media agencies to refine targeting, optimise content, and drive customer acquisition and retention. Managing key relationships with affiliates and media agencies will also be a core part of the role, ensuring strong commercial plans and effective performance monitoring through feedback systems like monthly scorecards.

Additionally, you will collaborate with PR and comms teams to integrate brand activities, oversee media asset briefings, and guide the development of top-performing content. You will lead a team, providing training and guidance to drive exceptional performance, and work with internal stakeholders to ensure that marketing initiatives align with brand messaging.

The Person

The ideal candidate will have proven experience in performance marketing or growth hacking within the luxury goods industry, with expertise in digital channels like paid search, display ads, social media, and affiliates. You should have a track record of driving growth through strategic initiatives and data-driven decision-making. Strong leadership, team management, and project management skills are essential, along with a passion for innovation and exploring new channels. A deep understanding of the luxury market and consumer behavior is key and experience with international markets or luxury fragrance and skincare is a plus. If you’re a strategic, results-oriented thinker, we want to hear from you!

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Georgia Merrington

Georgia Merrington

georgia@wecomm.co.uk

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